Prominent placement in Google, Bing and other search engines is one of the best ways to attract attention and traffic for your website. Your website needs visitors if it’s going to generate leads, sales and brand awareness. Search Engine Optimization — SEO — is a commonly used term, but few people truly understand what it involves and how it works. We help you understand what can be achieved and how you get there within the constraints of your budget and resources.
Our Approach to SEO
We offer customized, flexible plans that are tailored to your target market, your business goals, and your budget. If you’re not ready for a full-service SEO campaign, we offer starter packages to give you a more gradual, lower-cost strategy.
Search Engine Optimization isn’t a standalone product that can be slapped on to your website like a coat of paint on a house. SEO is a set of practices that must be an integral part of your website and marketing planning, setup and ongoing management. SEO is part science, part art, and like any meaningful business initiative it requires consistent, strategic application over time. Our approach is to help you understand the SEO strategy that is appropriate for your business, educate you on what the steps are, and then to work hand in hand with you and your team to achieve and measure results.
How SEO Fits into your Internet Marketing Strategy
The best time to develop your SEO strategy is when you first create your web strategy. If you’ve missed that window, it’s not too late, the sooner you start the better. SEO isn’t a set of tricks and “secrets” that fool the search engines into putting you at the top of their results. Google and other modern search engines use sophisticated algorithms and artificial intelligence to direct searchers toward the pages the search engine determines to be the best, most relevant page for what the person is looking for. As a digital marketer, your job is to create sufficient quantities of high-quality content that addresses the specific needs of your target market. You also must present the content in a format that search engines can easily scan and process, so it can be accurately indexed and shown to potential website visitors.
SEO is intended to improve your visibility in search engine results pages, and to encourage searchers to visit your web pages. Still, that’s not enough to meet your business goals. We’ll help you go beyond the search engine rankings to help assure that website visitors take action on your site to become followers and customers, meeting their needs while furthering your business goals.
SEO is an important, complex, and constantly changing part of the internet marketing mix. Contact us to talk about how SEO can best fit your business needs.
Get Started With SEO
We offer a free initial consultation to discuss your SEO needs and how we might be able to help. Contact us today to schedule your no-obligation discussion.